First Impressions Are Everything! Is Your Personal Branding Making A Good One?
When Selfies Won’t Do ~ NY Times
By ALEX WILLIAMS
When Genavieve Shingle, a lawyer in New York, started a legal-training program for entrepreneurs this year, she did not want a bland corporate photo to represent her. Instead, she spent multiple days traipsing around New York with two photographers — Laura Volpacchio and Michelle Hayes— camping it up for the camera, including shots with glitter and a blossom of pink balloons, to market herself on her professional site and her Facebook page.
“People buy you, more so than your exact services or goods,” she said. “My business is truly and authentically me, so I wanted to make sure that this came out in my social media presence.”
Indeed, an impact photo is more than just a vanity statement these days, since it’s hard to say where “personal” ends and “professional” begins on Facebook and Twitter, said Sean Behr, a tech entrepreneur in San Francisco. Mr. Behr, who started an on-demand valet parking service called Zirx, recently hired Wendy Yalom to shoot breezy magazine-like photos that featured him laughing in a V-neck sweater by the Embarcadero waterfront. In tech circles, he said, it’s bad for business to have the wrong profile shot, even on a personal Facebook page.
“Social media is a place where real business is actually happening,” said Mr. Behr, 38. “Customers of our business follow me on Twitter, they’re friends on Facebook. If they go see the profiles of this guy in this fake photo, wearing a suit and tie, they’re going to think, ‘Ugh, that’s not who we thought he was.’